Wednesday, November 30, 2011
Avatar ‘Scorpion’ Battle Helicopter
I bought the Avatar ‘Scorpion’ Battle Helicopter by Barry Bosman through the "Creations for Charity 2011" charity auction. The proceeds from the auction will be used to buy LEGO for Toys for Tots. This year Creations for Charity raised an amazing $5,700.
Tuesday, November 15, 2011
You too can be a minifigure!
A ground-breaking interactive window that gives children the opportunity to star in a game as a LEGO® Minifigure will be unveiled at the LEGO Group’s brand retail store at Water Tower Place in Chicago, Illinois on Tuesday, November 15.
Children visiting the store window will be able to watch as they are magically changed into a LEGO Minifigure. The hungry LEGO Dragon Brickley then pops out from the side of the window and encourages the children to feed it with virtual apples lying on the ground.
The interactive shop window uses a motion-sensing camera to ‘see’ the child standing in front of the shop. This information is processed by specially developed software and a powerful Intel® CoreTM i7 processor to convert the child’s motions into a LEGO Minifigure that is then projected on to a thin film screen applied to the back of the window.
The child can then control the Minifigure’s actions by moving arms and legs in a similar way to motion-sensitive controls use in console games.
The window is a further development of the thinking behind the popular augmented reality Digital Box that is in all LEGO brand retail stores. The aim of the interactive window and the Digital Box is to bring the LEGO brand experience to life in a new, exciting and immersive way.
The Digital Box allows customers to see what is in selected LEGO sets using a camera and a screen. When the customer holds a set up to the Digital Box’s camera, a 3D animation of the contents is shown on the screen, superimposed on top of the set.
The installation in the Chicago store is a pilot that will be used to gather information about the interactive window. No decision has been taken about putting the window into other stores.
The window has been developed by LEGO Digital Business in collaboration with Danish production company GreatHouse and with hardware powered by the Intel® Core™ i7 processor.
The address of the LEGO brand store is:
835 N. Michigan Avenue, 2nd Floor
Water Tower Place
Chicago, IL 60611-2218
Children visiting the store window will be able to watch as they are magically changed into a LEGO Minifigure. The hungry LEGO Dragon Brickley then pops out from the side of the window and encourages the children to feed it with virtual apples lying on the ground.
The interactive shop window uses a motion-sensing camera to ‘see’ the child standing in front of the shop. This information is processed by specially developed software and a powerful Intel® CoreTM i7 processor to convert the child’s motions into a LEGO Minifigure that is then projected on to a thin film screen applied to the back of the window.
The child can then control the Minifigure’s actions by moving arms and legs in a similar way to motion-sensitive controls use in console games.
The window is a further development of the thinking behind the popular augmented reality Digital Box that is in all LEGO brand retail stores. The aim of the interactive window and the Digital Box is to bring the LEGO brand experience to life in a new, exciting and immersive way.
The Digital Box allows customers to see what is in selected LEGO sets using a camera and a screen. When the customer holds a set up to the Digital Box’s camera, a 3D animation of the contents is shown on the screen, superimposed on top of the set.
The installation in the Chicago store is a pilot that will be used to gather information about the interactive window. No decision has been taken about putting the window into other stores.
The window has been developed by LEGO Digital Business in collaboration with Danish production company GreatHouse and with hardware powered by the Intel® Core™ i7 processor.
The address of the LEGO brand store is:
835 N. Michigan Avenue, 2nd Floor
Water Tower Place
Chicago, IL 60611-2218
Wednesday, November 9, 2011
LEGO Brand Retail “Brick Friday” VIP Preshop event
Good Morning LEGO Fans,
Please allow me to provide a bit of information and clarification on the upcoming LEGO Brand Retail “Brick Friday” VIP Preshop event. As some of you are aware, a handful of fans who are in close proximity to our stores have received invitations to attend an exclusive “invitation-only holiday shopping event.” I have reached out to the Brand Retail team here in Enfield in order to obtain and share the following information to help clarify why some received these invitations and others did not:
Q: How were the VIP members chosen?
A: They were selected on the basis they were in the top 25 VIP
members for their local store based on engagement and purchases
since joining LEGO VIP and part of the top 5% of VIPs globally.
Q: What about VIP members who didn’t get an invite?
A: All LEGO VIPs will be allowed early access through Shop.LEGO.com
on Saturday, November 19th so even if they did not receive a LEGO
Store invite, they will still be able to shop early and receive all of the
Black Friday deals and promotions.
Q: What type of specials are the LBR Stores offering for “Brick Friday?”
A:
• 10% off of all purchases over $149.
• Free Gift with Purchase Holiday Set 2 (http://www.brickset.com/detail/?Set=3300002-1) with purchases over $99‐ Limit one per person.
• Free Holiday Pick-a-Brick Box with purchases over $75.
• Pull Cards (scratch cards) for all guests, increments of 10%, 25% & 50% off entire purchase.
• The Holiday Gift with Purchase Set 1 (http://www.brickset.com/detail/?Set=3300020-1) on sale for $9.99 during the event.
Please allow me to provide a bit of information and clarification on the upcoming LEGO Brand Retail “Brick Friday” VIP Preshop event. As some of you are aware, a handful of fans who are in close proximity to our stores have received invitations to attend an exclusive “invitation-only holiday shopping event.” I have reached out to the Brand Retail team here in Enfield in order to obtain and share the following information to help clarify why some received these invitations and others did not:
Q: How were the VIP members chosen?
A: They were selected on the basis they were in the top 25 VIP
members for their local store based on engagement and purchases
since joining LEGO VIP and part of the top 5% of VIPs globally.
Q: What about VIP members who didn’t get an invite?
A: All LEGO VIPs will be allowed early access through Shop.LEGO.com
on Saturday, November 19th so even if they did not receive a LEGO
Store invite, they will still be able to shop early and receive all of the
Black Friday deals and promotions.
Q: What type of specials are the LBR Stores offering for “Brick Friday?”
A:
• 10% off of all purchases over $149.
• Free Gift with Purchase Holiday Set 2 (http://www.brickset.com/detail/?Set=3300002-1) with purchases over $99‐ Limit one per person.
• Free Holiday Pick-a-Brick Box with purchases over $75.
• Pull Cards (scratch cards) for all guests, increments of 10%, 25% & 50% off entire purchase.
• The Holiday Gift with Purchase Set 1 (http://www.brickset.com/detail/?Set=3300020-1) on sale for $9.99 during the event.
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