LEGO Brand Retail “Brick Friday” VIP Preshop event

Good Morning LEGO Fans,

Please allow me to provide a bit of information and clarification on the upcoming LEGO Brand Retail “Brick Friday” VIP Preshop event. As some of you are aware, a handful of fans who are in close proximity to our stores have received invitations to attend an exclusive “invitation-only holiday shopping event.” I have reached out to the Brand Retail team here in Enfield in order to obtain and share the following information to help clarify why some received these invitations and others did not:


Q: How were the VIP members chosen?

A: They were selected on the basis they were in the top 25 VIP
members for their local store based on engagement and purchases
since joining LEGO VIP and part of the top 5% of VIPs globally.


Q: What about VIP members who didn’t get an invite?

A: All LEGO VIPs will be allowed early access through Shop.LEGO.com
on Saturday, November 19th so even if they did not receive a LEGO
Store invite, they will still be able to shop early and receive all of the
Black Friday deals and promotions.


Q: What type of specials are the LBR Stores offering for “Brick Friday?”

A:
• 10% off of all purchases over $149.
• Free Gift with Purchase Holiday Set 2 (http://www.brickset.com/detail/?Set=3300002-1) with purchases over $99‐ Limit one per person.
• Free Holiday Pick-a-Brick Box with purchases over $75.
• Pull Cards (scratch cards) for all guests, increments of 10%, 25% & 50% off entire purchase.
• The Holiday Gift with Purchase Set 1 (http://www.brickset.com/detail/?Set=3300020-1) on sale for $9.99 during the event.